Crisis Communication Reader |
|
| Author:
| Byrum, Kristie |
| ISBN: | 978-1-7935-1623-7 |
| Publication Date: | Jan 2022 |
| Publisher: | Cognella, Inc.
|
| Book Format: | Paperback |
| List Price: | AUD $176.00 |
Book Description:
|
Provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches.
Provides students with a carefully selected collection of articles to help them better understand the heritage and practice of crisis communication. The anthology defines the discipline and provides a framework to understand how contemporary public relations professionals anticipate, react, and deploy crisis communication approaches.