Criticizing the Media Empirical Approaches |
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| Author:
| Lemert, James B. |
| Series title: | CommText Ser. |
| ISBN: | 978-0-8039-2637-0 |
| Publication Date: | May 1989 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $38.99 |
Book Description:
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Criticizing the Media demonstrates in specific and practical ways how much has been missed by ignoring empirically-based criticism of the media and how social science techniques can be used to evaluate and criticize the performance of present and future news media. Employing actual case studies and examples of empirically-based criticism, Lemert discusses the application of empirical techniques to major unanswered issues facing the news media, suggests how to think about doing...
More Description Criticizing the Media demonstrates in specific and practical ways how much has been missed by ignoring empirically-based criticism of the media and how social science techniques can be used to evaluate and criticize the performance of present and future news media. Employing actual case studies and examples of empirically-based criticism, Lemert discusses the application of empirical techniques to major unanswered issues facing the news media, suggests how to think about doing such research in the future, and considers new questions critics should be asking about the news media. He demonstrates how to do empirical research in the news media area as well as how to recognize and understand criticisms based on these findings.