Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands |
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| Author:
| Holt, Douglas
Cameron, Douglas |
| ISBN: | 978-0-19-958740-7 |
| Publication Date: | Oct 2010 |
| Publisher: | Oxford University Press
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| Book Format: | Hardback |
| List Price: | AUD $83.59AUD $108.95 |
Book Description:
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.