Customer Experience Management: Enhancing Experience and Value Through Service Management |
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| Author:
| Kandampully, Jay |
| ISBN: | 978-1-4652-4107-8 |
| Publication Date: | Jul 2014 |
| Publisher: | Kendall Hunt Publishing Company
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| Book Format: | Paperback |
| List Price: | AUD $154.00 |
Book Description:
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Although a nascent field of research, customer experience management has become an important research and management topic in today's interconnected world. This book highlights how service management can be most effectively used to create positive customer experiences in all industry sectors.
Although a nascent field of research, customer experience management has become an important research and management topic in today's interconnected world. This book highlights how service management can be most effectively used to create positive customer experiences in all industry sectors.