Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing |
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| Author:
| de Azevedo, Abaete
Pomeranz, Ricardo |
| ISBN: | 978-0-07-149704-6 |
| Publication Date: | Sep 2008 |
| Publisher: | McGraw-Hill Education (Australia) Pty Limited
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| Book Format: | Hardback |
| List Price: | AUD $52.95 |
Book Description:
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A hands-on guide to the next generation of customer relationship marketing
A hands-on guide to the next generation of customer relationship marketing