Customer Winback How to Recapture Lost Customers--And Keep Them Loyal |
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| Author:
| Griffin, Jill
Lowenstein, Michael W. |
| ISBN: | 978-0-7879-4667-8 |
| Publication Date: | Feb 2001 |
| Publisher: | John Wiley & Sons Australia, Limited
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| Imprint: | Jossey-Bass |
| Book Format: | Paperback |
| List Price: | AUD $62.95 |
Book Description:
|
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof.