Customers As Partners Building Relationships That Last |
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| Author:
| Bell, Chip R. |
| Series title: | Berrett-koehler Ser. |
| ISBN: | 978-1-881052-54-8 |
| Publication Date: | Jan 2018 |
| Publisher: | Berrett-Koehler Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | AUD $49.99 |
Book Description:
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Astute managers and entrepreneurs know that customer loyalty is a necessity for profitable businesses in the '90s and beyond. In "Customers as Partners", Chip Bell shows how long-term success depends on replacing superficial transaction-oriented approaches with the deeper commitment of partnership. Describing the quality that embody this deeper ......
Astute managers and entrepreneurs know that customer loyalty is a necessity for profitable businesses in the '90s and beyond. In "Customers as Partners", Chip Bell shows how long-term success depends on replacing superficial transaction-oriented approaches with the deeper commitment of partnership. Describing the quality that embody this deeper ......