Customers Inside, Customers Outside Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications |
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| Author:
| Lowenstein, Michael W. |
| ISBN: | 978-1-60649-896-5 |
| Publication Date: | Jan 2014 |
| Publisher: | Business Expert Press
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| Book Format: | Paperback |
| List Price: | AUD $92.95AUD $22.00 |
Book Description:
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Explores how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture.
Explores how to build proactive customer communication, improve relationships, drive positive brand perception, optimize channel selection and message personalization, and enhance employee-related factors (hiring, training, reward, recognition), all leading to superior customer experience and a customercentric culture.