Data Mining Techniques For Marketing, Sales, and Customer Relationship Management |
|
| Author:
| Linoff, Gordon S.
Berry, Michael J. A. |
| ISBN: | 978-0-470-65093-6 |
| Publication Date: | Mar 2011 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $82.95 |
Book Description:
|
The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.
The leading introductory book on data mining, fully updated and revised!
When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.