Data-Driven Personas |
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| Author:
| Jansen, Bernard J.
Salminen, Joni
Jung, Soon-gyo
Guan, Kathleen |
| Series title: | Synthesis Lectures on Human-Centered Informatics Ser. |
| ISBN: | 978-1-63639-068-0 |
| Publication Date: | Feb 2021 |
| Publisher: | Morgan & Claypool Publishers
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| Book Format: | Paperback |
| List Price: | AUD $99.00 |
Book Description:
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Traces the techniques that have enabled the development of data-driven personas and conceptually frames how one can leverage data-driven personas as tools for both empathizing with and understanding of users.
Traces the techniques that have enabled the development of data-driven personas and conceptually frames how one can leverage data-driven personas as tools for both empathizing with and understanding of users.