Designing Connected Content Plan and Model Digital Products for Today and Tomorrow |
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| Author:
| Hane, Carrie
Atherton, Mike |
| ISBN: | 978-0-13-476338-5 |
| Publication Date: | Dec 2017 |
| Publisher: | Pearson Higher Education & Professional Group
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| Book Format: | Paperback |
| List Price: | AUD $43.95 |
Book Description:
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Often an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge.
Designing Connected Content explains how to design, plan, and structure content that...
More DescriptionOften an afterthought in the web development process, content strategy needs to be considered front and center. If website content is out of date, off-brand, and out of control, a huge opportunity to engage, convert, and retain customers online is being missed. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Designing Connected Content explains how to design, plan, and structure content that can be used now and can be ready for the future.