| Developing Successful Marketing Strategies AMA Marketing Toolbox | | | Author:
| Parmerlee, David
American Marketing Association Staff, | | Series title: | AMA Marketing Toolbox Ser. | | ISBN: | 978-0-658-00132-1 | | Publication Date: | Jun 2000 | | Publisher: | McGraw-Hill/Contemporary
| | Book Format: | Paperback | | List Price: | AUD $61.95 |
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