Digital Disciplines Attaining Market Leadership Via the Cloud, Big Data, Social, Mobile, and the Internet of Things |
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| Author:
| Weinman, Joe |
| Foreword by:
| Wiersema, Fred |
| Series title: | Wiley CIO Ser. |
| ISBN: | 978-1-118-99539-6 |
| Publication Date: | Aug 2015 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $57.95 |
Book Description:
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Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today′s digital technologies to create unparalleled customer value.
Leverage digital technologies to achieve competitive advantage through better processes, products, customer relationships and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today′s digital technologies to create unparalleled customer value.