Direct Sales and Direct Faith in Latin America |
|
| Author:
| Cahn, Peter S. |
| Series title: | Contemporary Anthropology of Religion Ser. |
| ISBN: | 978-0-230-11249-0 |
| Publication Date: | Apr 2011 |
| Publisher: | Palgrave
|
| Book Format: | Hardback |
| List Price: | AUD $148.95 |
Book Description:
|
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.
Since 1990, direct sales have attracted over two million recruits in Mexico and are characterized by a belief in the power of positive thinking. Through an ethnographic portrait, Cahn demonstrates that the quasi-religious commission of self-empowerment--more than any economic commission--accounts for the explosive growth of commission-based sales in the developing world.