Do Your Own Market Research |
|
| Author:
| Hague, Paul |
| Series title: | Business Enterprise Ser. |
| ISBN: | 978-0-7494-2652-1 |
| Publication Date: | Jan 1998 |
| Publisher: | Kogan Page, Limited
|
| Book Format: | Paperback |
| List Price: | AUD $49.99 |
Book Description:
|
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.
Do Your Own Market Research covers the skills and techniques required to carry out effective market research. It provides advice and case studies, and is aimed at owners and managers of smaller businesses, public sector managers, and anyone undertaking market research for the first time.