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EBook: Advertising and Integrated Brand Promotion
EBook: Advertising and Integrated Brand Promotion
(
)
Author:
O'Guinn, Thomas
Allen, Chris
Semenik, Richard J.
Scheinbaum, Angeline Close
ISBN:
978-1-337-67873-5
Publication Date:
Jan 2018
Publisher:
Cengage South-Western
Book Format:
Ebook
List Price:
AUD $74.95
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Book Details
Detailed Subjects:
Business & Economics / Advertising & Promotion
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