E-Commerce 2009 International Edition |
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| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-502714-1 |
| Publication Date: | Nov 2008 |
| Publisher: | Pearson Education, Limited
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
For the undergraduate and graduate e-commerce course in any business discipline.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.