E-Commerce 2010 International Edition |
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| Author:
| Laudon, Kenneth C.
Traver, Carol Guercio |
| ISBN: | 978-0-13-509078-7 |
| Publication Date: | Oct 2009 |
| Publisher: | Pearson Education, Limited
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| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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For the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. The sixth edition including all of the data, figures, and tables in the book has been updated...
More DescriptionFor the undergraduate and graduate e-commerce course in any business discipline.
The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
The sixth edition including all of the data, figures, and tables in the book has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.