ESPN the Company The Story and Lessons Behind the Most Fanatical Brand in Sports |
|
| Author:
| Smith, Anthony F.
Hollihan, Keith |
| ISBN: | 978-0-470-54211-8 |
| Publication Date: | Aug 2009 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $40.95 |
Book Description:
|
A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.
A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media.