Early Warning Using Competitive Intelligence to Anticipate Market Shifts, Risk, and Create Powerful Strategies |
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| Author:
| Gilad, Benjamin |
| ISBN: | 978-0-8144-3206-8 |
| Publication Date: | Jun 2019 |
| Publisher: | HarperCollins Publishers
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| Book Format: | Paperback |
| List Price: | AUD $32.99 |
Book Description:
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Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.\
Surprise is rarely a good thing in business. Unexpected developments range in their effects from inconvenient to disastrous. To avoid being blindsided, companies must develop a Competitive Early Warning system, or CEW, which combines strategic planning, competitive intelligence, and management action.\