Effective Crisis Communication Moving from Crisis to Opportunity |
|
| Author:
| Ulmer, Robert R.
Sellnow, Timothy L.
Seeger, Matthew W. |
| ISBN: | 978-1-4129-1419-2 |
| Publication Date: | Aug 2006 |
| Publisher: | SAGE Publications, Incorporated
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| Book Format: | Paperback |
| List Price: | AUD $84.00 |
Book Description:
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Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
Effective Crisis Communication: Moving from Crisis to Opportunity provides the reader practical advice on how to effectively manage and overcome a crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.