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Elastic

The Science of Creativity and Innovation

Elastic( )
Author: Mlodinow, Leonard
ISBN:978-0-241-33519-2
Publication Date:Apr 2018
Publisher:Penguin Books, Limited
Imprint:Allen Lane
Book Format:Paperback
List Price:AUD $32.99
Book Description:

What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive, and others fail at the first sign of change? What gives the human brain the edge over computers? The answer- Elastic Thinking. It's an ability we all possess, and one that we can all learn to hone in order to succeed, at work and in our everyday lives. Here Mlodinow, whose own flexible thinking has taken him from physics professor to TV...
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Book Details
Pages:256
Detailed Subjects: Science / Life Sciences / Neuroscience
Medical / Neurology
Psychology / Creative Ability
Education / Decision-Making & Problem Solving
Physical Dimensions (W X L X H):15.2 x 23.1 x 2 cm
Book Weight:0.362 Kilograms
Author Biography
Mlodinow, Leonard (Author)
Leonard Mlodinow was born in Chicago, Illinois, in 1954. He received bachelor's degrees in math and physics and a master's degree in physics from Brandeis University and a PhD in theoretical physics from the University of California, Berkeley. He was a Bantrell Research Fellow in Theoretical Physics at the California Institute of Technology, and then became an Alexander von Humboldt fellow at the Max-Planck-Institute for Physics and Astrophysics in Munich, Germany.

In the 1980s, he wrote for numerous television shows including MacGyver, Star Trek: the Next Generation, and Night Court. In 1993, he decided to switch to computer gaming and became producer, executive producer and designer of several award-winning games. From 1997 to 2003, he was the vice president for software development and then vice president and publisher for math education at Scholastic Inc. In 2005, he began teaching at the California Institute of Technology.

He is now a full-time writer. His books include Euclid's Window, Feynman's Rainbow, A Briefer History of Time with Stephen Hawking, The Drunkard's Walk, The Grand Design with Stephen Hawking, and War of the Worldviews with Deepak Chopra. He has also written two children's books with Matt Costello: The Last Dinosaur and Titanic Cat.

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