Electronic Media Programming Strategies and Decision Making |
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Author:
| Carroll, Raymond L. Davis, Donald M. |
Series title: | McGraw-Hill Series in Mass Communication |
ISBN: | 978-0-07-010298-9 |
Publication Date: | Feb 1993 |
Publisher: | McGraw-Hill Higher Education
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Imprint: | McGraw-Hill Humanities, Social Sciences & World Languages |
Book Format: | Hardback |
List Price: | AUD $160.95 |