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Embedded Lead Users Inside the Firm

How Innovative User Employees Contribute to the Corporate Product Innovation Process

Embedded Lead Users Inside the Firm( )
Author: Schweisfurth, Tim
Series title:Forschungs-/Entwicklungs-/Innovations-Management Ser.
ISBN:978-3-658-00065-3
Publication Date:Oct 2012
Publisher:Westdeutscher Verlag GmbH
Book Format:Paperback
List Price:AUD $175.95
Book Description:

The central phenomenon of this book are embedded lead users (ELUs): employees of firms who experience emerging needs and profit from solutions to these needs (i.e. who exhibit lead user characteristics) in relation to one or more of their employing firm's products or services. In three subsequent studies I explore, how embedded lead users contribute to corporate innovation. I show which factors foster the lead userness of employees and what characterizes embedded lead users' behaviors....
More Description

Book Details
Pages:221
Detailed Subjects: Business & Economics / Consumer Behavior
Physical Dimensions (W X L X H):14.8 x 21 cm
Book Weight:3.202 Kilograms



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