Emerging Market Multinationals Managing Operational Challenges for Sustained International Growth |
|
| Author:
| Cuervo-Cazurra, Alvaro
Newburry, William
Park, Seung Ho |
| ISBN: | 978-1-107-42152-3 |
| Publication Date: | Mar 2016 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $35.95 |
Book Description:
|
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.
This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.