Emotional Engineering Service Development |
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| Editor:
| Fukuda, Shuichi |
| ISBN: | 978-1-4471-5714-4 |
| Publication Date: | Dec 2014 |
| Publisher: | Springer
|
| Book Format: | Paperback |
| List Price: | AUD $373.95 |
Book Description:
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In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.
In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.