End of the Road BMW and Rover: A Brand Too Far |
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| Author:
| Brady, Christopher
Lorenz, Andrew |
| ISBN: | 978-0-273-65300-4 |
| Publication Date: | Jul 2003 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Hardback |
| List Price: | Contact Supplier contact
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Book Description:
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BMW promised a bright new future for Rover. In turn, Rover was to ensure the continuence of BMW as an independent car dynasty. But it all went wrong. Badly wrong.
BMW promised a bright new future for Rover. In turn, Rover was to ensure the continuence of BMW as an independent car dynasty. But it all went wrong. Badly wrong.