End of the Road BMW and Rover: A Brand Too Far |
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| Author:
| Brady, Christopher
Lorenz, Andrew |
| ISBN: | 978-0-273-65675-3 |
| Publication Date: | Dec 2001 |
| Publisher: | Pearson Education, Limited
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| Imprint: | Financial Times/Prentice Hall |
| Book Format: | Paperback |
| List Price: | Contact Supplier contact
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Book Description:
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This new paperback edition of End of the Road not only makes the story available to the mass market reader, it also updates the whole story, with an increased focus on the people behind the doomed merger, and a clearer vision of what the future is likely to hold....
This new paperback edition of End of the Road not only makes the story available to the mass market reader, it also updates the whole story, with an increased focus on the people behind the doomed merger, and a clearer vision of what the future is likely to hold....