Enterprise Marketing Management The New Science of Marketing |
|
| Author:
| Sutton, Dave
Klein, Tom |
| Foreword by:
| Zyman, Sergio |
| ISBN: | 978-0-471-26772-0 |
| Publication Date: | May 2003 |
| Publisher: | John Wiley & Sons, Limited
|
| Book Format: | Hardback |
| List Price: | AUD $62.95 |
Book Description:
|
Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.
Top executives at the renowned Zyman Marketing Group introduce a new paradigm for marketing managers--Enterprise Marketing Management (EMM). EMM systematically links marketing to all the essential functions within an organization, realigning the organization to put marketing efforts and customer service at its core.