Environmental Marketing Strategies, Practice, Theory, and Research |
|
| Author:
| Mintu-Wimsatt, Alma T.
Winston, William |
| ISBN: | 978-1-56024-927-6 |
| Publication Date: | Mar 1995 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $219.00 |
Book Description:
|
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.
Environmental Marketing: Strategies, Practice, Theory, and Research is a timely resource for the 1990s. It examines a broad range of issues that affect environmental behavior while providing materials and guidance to marketing decisionmakers. It will guide your organization toward a decidedly green marketing movement, toward marketing concepts and tools that not only serve your organization's objectives, but preserve and protect the environment as well.