| Essentials of Contemporary Advertising | | Author:
| Arens, William F. Schaefer, David Weigold, Michael F. | ISBN: | 978-0-07-338097-1 | Publication Date: | Apr 2008 | Publisher: | McGraw-Hill Higher Education
| Imprint: | McGraw-Hill/Irwin | Book Format: | Paperback | List Price: | AUD $212.95 | Book Description:
|
| |