| Essentials of Marketing Research, 2nd Edition with SPSS 17. 0 | | | Author:
| Kumar, V.
Aaker, David A.
Day, George S. | | ISBN: | 978-0-470-50632-5 | | Publication Date: | Feb 2009 | | Publisher: | John Wiley & Sons, Incorporated
| | Book Format: | Hardback | | List Price: | AUD $152.95 |
| |