Essentials of Marketing Research |
|
| Author:
| Malhotra, Naresh
Birks, David
Wills, Peter |
| ISBN: | 978-0-273-72433-9 |
| Publication Date: | Apr 2013 |
| Publisher: | Pearson Education Australia
|
| Book Format: | Paperback |
| List Price: | AUD $113.95 |
Book Description:
|
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.
Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.