Essentials of Marketing and Companion Website with Gradetracker Student Access Card |
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| Author:
| Brassington, Frances
Pettitt, Stephen |
| ISBN: | 978-1-4058-5828-1 |
| Publication Date: | Feb 2007 |
| Publisher: | Financial Times/Prentice Hall
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| Book Format: | Paperback
Digital product license key |
| List Price: | Contact Supplier contact
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Book Description:
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Boasting an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning...
More Description
Boasting an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further!