Event Marketing How to Successfully Promote Events, Festivals, Conventions, and Expositions |
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| Author:
| Preston, C. A. |
| Series title: | The Wiley Event Management Ser. |
| ISBN: | 978-0-470-89107-0 |
| Publication Date: | Feb 2012 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $145.95 |
Book Description:
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A modern, completely updated guide to effective event marketing
As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.
A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere in the U.S.