Explorations in Consumer Culture Theory |
|
| Editor:
| Fischer, Eileen
Sherry, John F. |
| Series title: | Routledge Interpretive Marketing Research Ser. |
| ISBN: | 978-0-415-77640-0 |
| Publication Date: | Nov 2008 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | AUD $282.00 |
Book Description:
|
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.
This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual's relationship with the market.