Fashion Brands Branding Style from Armani to Zara |
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| Author:
| Tungate, Mark |
| Series title: | Kogan Page Ser. |
| ISBN: | 978-0-7494-5305-3 |
| Publication Date: | Aug 2008 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Hardback |
| List Price: | AUD $64.99 |
Book Description:
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Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.
Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire.