Fashion, Media, Promotion The New Black Magic |
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| Author:
| Sheridan, Jayne |
| ISBN: | 978-1-4051-9421-1 |
| Publication Date: | Apr 2010 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Paperback |
| List Price: | AUD $72.95 |
Book Description:
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Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music).
Fashion, Media, Promotion: The New Black Magic involves the reader with the process of selling fashion. It examines the relationship between the fashion industry (fashion retailing, promotion, design, PR, branding, advertising, and buying) and communication networks (magazines, newspapers, websites, advertising, film and music).