Fish Can't See Water How National Culture Can Make or Break Your Corporate Strategy |
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| Author:
| Hammerich, Kai
Lewis, Richard D. |
| ISBN: | 978-1-118-60856-2 |
| Publication Date: | Aug 2013 |
| Publisher: | John Wiley & Sons, Limited
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| Book Format: | Hardback |
| List Price: | AUD $47.95 |
Book Description:
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How national culture impacts organizational culture and business success
Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.
How national culture impacts organizational culture and business success Using extensive case studies of successful global corporations, this book explores the impact of national culture on the corporate strategy and its execution, and through this ultimately business success or failure.