Flux What Marketing Managers Need to Navigate the New Environment |
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| Author:
| Soberman, David
Soman, Dilip |
| ISBN: | 978-1-4426-4403-8 |
| Publication Date: | Dec 2012 |
| Publisher: | Guidance Centre, University of Toronto, Faculty of Education
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| Book Format: | Hardback |
| List Price: | AUD $89.99 |
Book Description:
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The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.