Focus The Future of Your Company Depends on It |
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| Author:
| Ries, Al |
| ISBN: | 978-0-00-255667-5 |
| Publication Date: | Nov 2002 |
| Publisher: | Profile Books Limited
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| Book Format: | Hardback |
| List Price: | AUD $43.95 |
Book Description:
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World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world's top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.
World-renowned marketing guru Al Ries, author of The 22 Immutable Laws of Marketing, shows with hard examples from some of the world's top companies (Kodak, BMW, Coca-Cola, Microsoft) how success comes from focusing on what a company does best and shedding extraneous new products. A vital book for all managers.