Fud The 37 Power Tactics of Fear, Uncertainty, and Doubt |
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| Author:
| Lidwell, William |
| ISBN: | 978-0-470-59886-3 |
| Publication Date: | Aug 2011 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Hardback |
| List Price: | AUD $32.95 |
Book Description:
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How Fear, Uncertainty, and Doubt are used to influence the decisions and behavior of the masses
How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD.
How Fear, Uncertainty, and Doubt are used to influence the decisions and behavior of the masses
How did IBM decimate its competitors in the 1970s? Why do politicians always go negative, when nobody likes negative campaigning? How can leaders unite and rally people to solve the most intractable problems with virtual certainty? One word: FUD.