Getting Price Right The Behavioral Economics of Profitable Pricing |
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| Author:
| Smith, Gerald |
| ISBN: | 978-0-231-19070-1 |
| Publication Date: | Oct 2021 |
| Publisher: | Columbia University Press
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| Imprint: | Columbia Business School Publishing |
| Book Format: | Hardback |
| List Price: | AUD $65.95 |
Book Description:
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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes--one's pricing orientation--results in a better long-term pricing strategy.
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes--one's pricing orientation--results in a better long-term pricing strategy.