Global Brands The Evolution of Multinationals in Alcoholic Beverages |
|
| Author:
| Lopes, Teresa da Silva |
| Series title: | Cambridge Studies in the Emergence of Global Enterprise Ser. |
| ISBN: | 978-0-511-50308-5 |
| Publication Date: | Apr 2009 |
| Publisher: | Cambridge University Press
|
| Book Format: | Ebook |
| List Price: | Price to be announced contact
|
Book Description:
|
Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.
Global Brands, first published in 2007, adds to the literature on the growth of multinational corporations through the focus on brands.