Global Marketing Management |
|
| Author:
| Keegan, Warren J.
Green, Mark C. |
| ISBN: | 978-0-13-033271-4 |
| Publication Date: | Jul 2001 |
| Publisher: | Prentice Hall PTR
|
| Imprint: | Prentice Hall |
| Book Format: | Hardback |
| List Price: | Contact Supplier contact
|
Book Description:
|
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing with comprehensive cases.
For courses in International Marketing and Global Marketing.
This is the leading MBA text in international marketing with comprehensive cases.