Global Perspectives on Contemporary Marketing Education |
|
| Editor:
| Smith, Brent
Porath, Amiram |
| Series title: | Advances in Marketing, Customer Relationship Management, and E-Services Ser. |
| ISBN: | 978-1-4666-9784-3 |
| Publication Date: | May 2016 |
| Publisher: | IGI Global
|
| Book Format: | Hardback |
| List Price: | AUD $269.00 |
Book Description:
|
Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.
Considers the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace.