Going Local Presidential Leadership in the Post-Broadcast Age |
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| Author:
| Cohen, Jeffrey E. |
| ISBN: | 978-0-521-14143-7 |
| Publication Date: | Nov 2009 |
| Publisher: | Cambridge University Press
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| Book Format: | Paperback |
| List Price: | AUD $45.95 |
Book Description:
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Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media, so that going public now entails presidential targeting of their party base, interest groups, and localities. Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media, so that going public now entails presidential targeting of their party base, interest groups, and localities. Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.