Good for Business The Rise of the Conscious Corporation |
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| Author:
| Benett, Andrew
O'Reilly, Ann
Gobhai, Cavas |
| ISBN: | 978-0-230-10345-0 |
| Publication Date: | Dec 2010 |
| Publisher: | Palgrave Macmillan
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| Book Format: | Paperback |
| List Price: | AUD $29.95 |
Book Description:
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In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.
In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.