Guanxi Relationship Marketing in a Chinese Context |
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| Author:
| Kaynak, Erdener
Wong, Y. H.
Leung, Thomas |
| ISBN: | 978-0-7890-1289-0 |
| Publication Date: | Aug 2001 |
| Publisher: | Routledge
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| Book Format: | Hardback |
| List Price: | AUD $200.00 |
Book Description:
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This systematic analysis of the Chinese concept of guanxibroadly translated, "personal relationship" or "connections"offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from...
More Description
This systematic analysis of the Chinese concept of guanxibroadly translated, "personal relationship" or "connections"offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi: Relationship Marketing in a Chinese Context provides a unique perspective, explaining the roots of the concept and empowering you with practical tools for implementing guanxi. This valuable book also contains case studies and information gathered from the authors' more than twenty years of combined working experience in the Chinese business world.
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