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Guerrilla Deal-Making

How to Put the Big Dog on Your Leash and Keep Him There

Guerrilla Deal-Making( )
Author: Levinson, Jay Conrad
Hendon, Donald W.
ISBN:978-1-61448-244-4
Publication Date:Jan 2013
Publisher:Morgan James Publishing
Book Format:Paperback
List Price:AUD $26.35
Book Description:

A major addition to the best-selling Guerrilla Marketing series. Focuses on winning big when dealing with big dogs and other guerrillas. 100 very unique and extremely powerful deal-making weapons plus 265 more. And 400 counter-weapons to overcome each and every maneuver you encounter. Read it--you'll discover such unusual techniques as the swarming ambush and the rule of three. You'll stop losing. You'll become a consistent winner.

Book Details
Pages:250
Detailed Subjects: Business & Economics / Negotiating
Physical Dimensions (W X L X H):15.24 x 22.86 x 1.448 cm
Book Weight:0.373 Kilograms
Author Biography
Levinson, Jay Conrad (Author)
He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.

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